Your Own Hashtag
November 11, 2009
When you start to use hashtags in Twitter, the excitement quickly spreads to finding ways to create hashtags for your product, organization, or group. The power of Twitter really rests in the hashtags and the ability to draw people into a conversation. The simplicity of sorting your conversations by the hashtags allows for conversations in one thread to be all about BNI and in another it could be focused on your location. Once this power is realized it is no wonder the next step is, “How do I get my own hashtag?” The answer is honestly as simple as one, two, and of course three. Step One: Step Two: Once... [ Read More ]
Is Your Church Social? – Part 6 “It’s Just So Easy”
October 21, 2009
Is Your Church Social? Part 6: Facebook – It’s Just So Easy by Kurt Steinbrueck In our continuing our discussion of church marketing within Social Media, we’ve started looking at social networking websites, specifically Facebook. If you haven’t already created a profile on Facebook, either for yourself or your church, now is a good a time as any. It’s quick and it’s easy, but be warned…it’s also addictive. So How Easy Is It? You can setup a profile in Facebook for yourself in a matter of minutes. There are about 5 or 6 steps to the setup process and Facebook will walk you through not only setting up... [ Read More ]
Is Your Church Social? – Part 5 “Church Markeing in Facebook”
October 18, 2009
Over the past several weeks we’ve been looking at church marketing in social media. We’ve looked at using video sharing sites, like YouTube and GodTube, and now I’d like look at using social networking sites, specifically Facebook, currently the number one social networking website and third most popular social media site behind YouTube and Wikipedia. When looking for places to market your church, Facebook has a pretty big audience. So what is Facebook? Facebook is a social utility that helps people communicate more efficiently with their friends, family, and coworkers. The site provides a variety of features to... [ Read More ]
Is Your Church Social? – Part 1 “What is Social Media”
October 16, 2009
You have probably heard about websites like MySpace, Facebook, and YouTube and you may even be aware of social bookmark sites like Delicious and Digg, but is your church using these social media as part of its online marketing strategy? What exactly is social media and how can your church utilize social media as part of your online marketing strategy? The Winds of Change: Over the past several years the web has undergone a transformation. It used to be that the “website” was the top item on the Internet, but over the past several years that has been changing. Now things like blogs, video sharing websites, social networking,... [ Read More ]
Faceoff In Viral Marketing: Facebook vs Twitter
October 10, 2009
The 2 titans in viral marketing are currently Facebook and Twitter even though Twitter only has a fraction of the number of users of Facebook. At the time of this writing, Twitter has around 3 million users, compared to 200 million for Facebook, but all the buzz is about Twitter. Being a user of both online viral marketing services, I can certainly see why Twitter trounces Facebook in many ways, but will it be able to knockout the champion? Let’s start by taking a look at some advantages of Twitter over Facebook. 5 Twitter Advantages: 1. Easy to get followers 2. Easy to follow people, no permission required, and... [ Read More ]
Facebook Marketing, Does It Work? Most Definitely!
October 7, 2009
Facebook is one of those phenomenon online that the smart marketers can’t ignore. It’s currently the #3 rated website online according to Alexa.com, and in the last month it has been ranked #2 (as of September 2009, when this post was written), right behind Google. We all need to acknowledge that Facebook has become the #1 trend online, and if you pay attention to it in your business, you’ll be able to improve your bottom line dramatically. My goal in this article is to simply share with you how you can take some simple concepts and drive them straight into your profits. First we need to ask what the... [ Read More ]
Facebook Marketing 101
October 6, 2009
Facebook is THE social network to be on. Re-connecting with your sixth grade crushes and sharing photos with your grandma – these are just a couple of the things you can do on Facebook, which has also become a virtual marketplace for business owners and advertisers. Businesses of all stripes can use Facebook to attract new clientele, stay in touch with current clients, and promote their latest products/services. Facebook is also a valuable PR tool that allows you to create a buzz around whatever it is that your business offers. Facebook Pages Although there are several tools businesses can use on Facebook to promote... [ Read More ]
Facebook Marketing
October 5, 2009
Once you have a basic understanding of how Facebook works, your adrenaline may be pumping as you experience the potential of exposing your business to over 40 million people. But before you begin… Marketing via Facebook or any another social network needs to be done strategically, using a proper marketing plan. So many people have destroyed their businesses because they abused these networks. Once you’ve become familiar with the tools described below, take time to outline a plan for yourself. Here are some of the different tools (all free) with which Facebook allows you to promote your business. Using these tools wisely... [ Read More ]
Facebook Has Surpassed MySpace Thanks To The Smart Kids
October 3, 2009
MySpace leads Facebook in revenue earned form advertisements. But recently, Facebook has surpassed MySpace in unique visitors. This is an astounding accomplishment being that MySpace had a three year lead and enjoys immense popularity. Users are leaving MySpace for Facebook in droves and it is speculated that this transition may be a result of class rather than trend. Following the creation of Friendstar, a number of eUniverse employees saw its potential and used its more popular features to create a social networking website with a wider base. MySpace was launched in August 2003 and with resources including technicians,... [ Read More ]
Facebook Fan Pages Are Great For Small Business – Top Three Reasons Why
October 2, 2009
Two big questions small business owners have for me when it comes to Facebook are: 1) is there a way I can separate my personal information from my professional information and 2) what is the best way to engage others and bring attention to my business? Facebook “Fan Pages” are the answer to both. A Fan Page is simply a public profile that allows you to share information about your business, services or products with other Facebook users. To create a Fan Page, click on “Advertising” in the lower right hand part of the screen. After doing this you will be taken to a page with several choices listed... [ Read More ]