Facebook Business Applications and Marketing Tools – Even Create Your Own

The idea behind using a social networking site as Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell. You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this. Facebook has built in tools which can be used to build your...          [ Read More ]

Why Social Media

Too many times I am faced with a business that just does not believe they need to be online. It’s not for them, they have no interest. Here is a quick little video that can maybe answer that question if you just happen to be one of those businesses wondering what all the hubbub is about. Enjoy the video! Moxie Special Video //  Read More →

Facebook: The Changing Face of Branding Impressions

Facebook is revolutionizing the way humans connect with each other. At a pace of more than 3 million new members a day and a total membership of around 200 million this social networking site is becoming a magnificent and seemingly unstoppable force. Computer gurus are creating ‘applications’ specifically for this site that allow creative connections. They could be special gifts given among a group of friends of those having similar ideologies; they could be games or even pictures of a specific town that ties multiple users together. Photo albums can be shared with each other and classmates are discovering...          [ Read More ]

Dual Nature: Using Your Facebook Profile to Sell Your Real Estate

Some people find that it’s most expedient to create a new Facebook profile for selling their real estate. However, if you already have friends and family that are also contacts, you might want to just go with the profile they already have friended. In any case, setting up a Facebook profile to further your real estate business is easy, but requires some thought. Unfortunately, Facebook is not yet to the point where you can automatically designate specific posts or applications as not-to-be shared. If you have your Wall open to the public or your News Feed, you may want to ensure that everything posted is client-friendly....          [ Read More ]

Groundswell Technographics Profile

Have you ever wondered if your customer is even paying attention to social media? If you haven’t read the book Groundswell by Charlene Li and Josh Bernoff, get your copy today and read it! Not only will you find the answer to if they are there, you will find out in what capacity they participate in the online world and how you can best serve them! In the meantime, check out this tool that the Forrester Research put together to help you find the Groundswell of your customer base.  Read More →

Don’t Let Facebook Hurt Your Accident Case

Not just for students anymore, social networking sites like Facebook and My Space are hitting the 30 and 40 year olds, with the boomers not far behind.  Even some personal injury lawyers have been known to participate. You may be under the impression that Facebook has no connection to an injury claim.  Right?  Think again. Numerous court cases over the last year and a half in Ontario have held that an accident claimant is required to permit access to and save his or her Facebook materials to be shown to the insurer’s lawyers. The ability to obtain this private information is deemed to be a fair part of the “discovery”...          [ Read More ]

Top 10 Ways To Create Visibility For Your Business on Facebook

With Facebook recently overtaking MySpace as the number one social networking site, it is definitely worth taking a look at if you are in business. According to a study done recently by the Aberdeen Group companies are using sites like Facebook to improve the interactions they have with their customers. The study showed that companies that use social networking sites are 17 times more likely to improve customer satisfaction than companies that don’t use them. If you already have a profile on the site but aren’t sure how to leverage it for networking, brand visibility and gaining feedback–check out these...          [ Read More ]

About Facebook

Facebook is a social network that utilizes the Web 2.0 platform.  Facebook is one of the top ten applications in social networking sites in the world.  This started as a social experiment that was originally designed to keep the lines open for friends who are physically apart. With Facebook, profiles are created and updated with thoughts, photos, comments, etc.  People can be invited to be in the list of friends. Once a person is invited, he or she gets to view the profile.    Gaining popularity with the younger generation and college students, Facebook helps in connecting with friends and family who happens to be...          [ Read More ]

Manage Facebook Privacy Options

Facebook is beginning to implement some changes to make it easier for users to share their information to a wider audience. However, users concerned with protecting their privacy will be pleased to note that users can still keep their profiles as private as they want them, as before. Because there are so many different aspects of your privacy to control, managing your profile can be quite confusing. Here’s how to do it simply: Steps Move your cursor over the “Settings” button on the right of the top bar and choose “Privacy settings. From here you can manage your privacy options for your profile,...          [ Read More ]

How to Set Up a New Facebook Account

Facebook is popular social-networking website that allows anyone to sign up for an account. Unlike other social-networking sites, Facebook caters to individual networks so that a person can connect with others in their college, highschool, company, or geographical area. Here’s how to create a new Facebook account. Steps Go to Facebook and click the green “Sign Up” button. Fill out the registration form displayed; all of the fields must be completed in order to continue. Confirm your email by clicking the confirmation link within the email that is automatically sent to the address you provided. ...          [ Read More ]

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