
The key to social media marketing success...
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- Jennifer Kettlewell, Moxie Maven
This year started off as any other year, filled with resolutions, good intentions, and of course the obligatory sip of champaign.
But the fun and games ended on the 2nd!
It all started with a simple questions during a mastermind meeting...
What is that you are looking for?"
Great News:
Let me back up...
I wanted to read the powerful book "Think and Grow Rich" by Napoleon Hill.
Normally that would be enough, but I didn't want to do it alone.
That's when the phone calls started, and I began to gather a list of women that, like me, wanted to read this amazing book.
We made some phenomenal discoveries along the way, one such discovery was the importance of asking for what you need.
I'm not talking about just random thoughts here.
Really getting down to the brass tax and being specific.
Along the way someone asked an off-top rhetorical question...
I didn't particularly find it 'funny' instead I found it rather disturbing!
Contrary to popular belief, traditional forms of marketing don't always work for every situation and every business model.
Not to mention ...every budget!
OK - three things to consider here:
| There are free forms of marketing the DO work. | |
| Hostile take-over of a big business doesn't work for everyone. | |
| Virtually speaking ...there are hundreds of ways to get the word out! |
So what does this tell you?
Don't try to take over a huge business in order to get marketing dollars, instead look to the creative ways to get the word out!
Sure, sure, you have heard it all before, and quite frankly it is all sounding like a whole bunch of hooey.
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Single Moms, Independent Agents, and Busy Women Entrepreneurs Are Making it Work Each and Every Day! |
How do I know?
Because I am one of those busy entrepreneurs and I help women from all professions find new energy in their marking using social media.
I want you to read this letter I just got, it is an amazing testimony to the power of the Moxie Mafia system.
Jennifer -
When I first saw the icon for Moxie Mafia on your website, I just had to know more. It certainly caught my attention. I had been searching for some way to connect to other women entrepreneurs...like-minded individuals who wanted to blaze their own trails, yet not necessarily all by themselves. I was feeling alone, trudging along attempting to navigate the sometimes scary business world. I had many, many thoughts and ideas regarding my business, but had no outlet in which to bring them to light.
From the very first meeting. I know that I was in the right place. Bright, positive energy was abounding and there was laughter-certainly a requirement for me. However there was a professionalism that I had not seen in a while, even coming from a strong corporate background. It was just understood that this group meant business and we were gathered together to accomplish great things ...TOGETHER.
As this group developed, relationships deepened and I found myself in a safe place, dusting off dreams I had hardly dared to dream before. Your inspired leadership allowed us to not only learn but to bond as well. The ideas were flowing, insightful questions were being asked, and profound answers were readily available.
Our questions began to revolve around marketing issues and networking online. Social networking sites such as Twitter and Facebook, creating blogs, and utilizing online marketing techniques to get noticed on the web floated to the top of our list. Moxie Mafia, started casually in my kitchen and has now grown to a twice-a-week, never-miss powerhouse of women with laptops who are not afraid to use 'em!
Your teaching style and passion for giving back to others allowed us to grow and be successful entrepreneurs. By instilling your "giver's gain" attitude in us, as individuals, and as a Mastermind group. I truly believe that many people's lives are enriched beyond what we can readily measure. We are seeing our businesses grow beyond our wildest dreams.
Thank you for your leadership, your fellowship, and the giving of your talents. But most of all, thank you for your MOXIE.
Most sincerely,
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Amy Carmichael
EcoSavvy Solutions
Purely essential...

After reading this letter, you will notice a few things:
This is just ONE of the several letters that Moxie Mafia has received! Moxie Mafia is all about making extraordinary changes in the lives and businesses of the women involved.
"Moxie Mafia showed me places in social networking, like Facebook and LinkedIn, and how to utilize them to reach out to clients, family, and friends, to show them what I was doing...
I have gained clients from just utilizing those social media aspects ...I actually went and attended a seminar on social networking and was highly disappointed, it barely scratched the surface of what I had already learned in Moxie Mafia."
- Andrea Haitz, Realtor - Keller Williams
www.AndreaHaitz.com
When you got up this morning did you think that you'd see disturbing pictures of women WORKING in a kitchen...
Toiling over laptops?
Did you think that you'd have verifiable PROOF that gathering around the kitchen table can be a valuable marketing tool?

So, you might be wondering what this sordid picture has to do with making money.
LOTS!
Let me ask you a question:
It all starts with the rhetorical question.
The one that asked, "Isn't it funny...we all have problems getting our messages out?"
Before I go any further, you need some more background information.
It all started with a sign.
No not a divine sign ...I mean a REAL sign!

If you have ever contemplated a Brazilian, then you fully understand the need for the Tequila.
I thought, what the heck...now mind you the girlfriend I was with really thought I should be taking a trip to a little white room, but away I went!
OK - so the truth, I chickened out!
But the girl at the counter offered to do my lip for free, just to experience her technique.
How could I go wrong?
The woman was a master. When she finished up, she asked me if I would like to take care of my eyebrows for just $10, I couldn't very well refuse.
After all...she just did such an awesome job!
So I said, "Sure, that would be great," and let her continue waxing away my unwanted hair.
When she was finished, my eyes were beautifully framed, and hardly red at all. This was amazing, I'm usually red for hours!
So when she told me that my cheeks had very fine hairs, and removing those would make BIG difference in make-up application, I was interested.
Then she told me that for only $15 she would wax my entire face. Mind you, this is not something I had ever considered doing.
By this time, my girlfriend was sitting in the chair next to me with a hair free lip and just about ready to have beautifully framed eyes.
Long Story Short?
But here's the point of my telling you this:
She Used One Of The Oldest Tricks In The Book!
...And you should be using it too.
It's called the principle of reciprocity and here's how it works.
How Can You Apply This To Your Business?
Easy - Try This:
Instead of sending people directly to your web page from your social media sites,
This formula works now, it works all around the world, and it worked for thousands of years.
So I answered a question that wasn't meant to be answered, with a system that delivers ways to increase sales online, all while getting the message out there.
And that is just ONE of the secrets you will learn in the Moxie Mafia system.
This Moxie Mafia thing really works!
There are such incredible things that can be learned from hanging around with the right people!
Crazy things can happen when you talk about success...
"The mastermind group is a great way to take your inner critic to the group and have it absolutely annihilated!
Stop limiting yourself, move forward and be a total success!"
- Kyle Sheldon-Chandler - Virtual Assistant
www.VirtualAdminKSC.com
The idea of Moxie Mafia started out as a whisper and has grown to a long reaching yodel, crossing states, all in the span of six months!
The secret that is Moxie Mafia had been closely guarded and reserved ONLY for those that belong to the group.
These are CUTTING EDGE social media techniques that are bursting with results.
This information really is PRICELESS!
When is the last time you talked to a friend about something you did, ate, or saw? Did you talk about what you did...or the EXPERIENCE you had?
Today, more and more people are paying premiums to have a good EXPERIENCE when they buy.
It's all in how you position yourself, your product, and your business.
Subway has "Sandwich Artists"...not "service workers."
Mapquest.com has "Internet Engineers"...not "webmasters."
My 30 day startup guide to Facebook is "30 Days to Facebook Fortune"...not just a book about starting up on Facebook.
In 2003 I left the corporate world for a business of my own.
I did this partly because of children...and I did it partly because I was just plain burnt out on pleasing someone else.
My theory was that if I could make 50 shopping carts that only made a sale or two a day, I'd make over $1,000,000.00 a year...and I wouldn't have to really work all that hard.
That was over six years ago.
I entered markets that I didn't fully understand.
I had no "name recognition," no email subscribers to blast an ad out to, and no partners to sell my stuff for me. I was a nobody.
And I'll bet you're wondering...
The honest answer is yes...(and NO!)
I did NOT build 50 different shopping carts that sell to 50 different markets.
I did NOT make $1,000,000.00 in a year.
But I did build information websites and I started to LEARN.
I made some "key discoveries" about marketing products online. I started to share these discoveries with women around me that were tying to market their own products online.
It's not rocket science...and I am speaking from personal experience as a former rocket scientist.
"In meeting and becoming a part of a mastermind and working with Moxie, I not only had the ability to create a stronger, more personal business self, but I was truly able to find myself for the first time...
Being a woman pulled in many different directions, self is the hardest thing to locate, touch upon, and grow."
- Jan Farinetti - UFirst Independent Agent
www.RedesigningDebt.com
This is the stuff that I personally do every day. Day in, and day out.
I make a living ENTIRELY from my activities online, I am not preaching hype or un-tested theory in this system.
I peel back the protective covering of my own business and show you exactly how I use social media.
Moxie Mafia was talked about in a recent Twitter announcement, "What every woman business owner has been missing! Where have YOU been?"
When I released the beta-version of this course locally, I sold out every available seat I had.
In fact, I never even had a chance to "officially" open my doors, there was a meeting and before I know it, the room was packed.
A 3 part book entitled: Moxie Mafia- Social Media Success.
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Part One: Discover Tools & Dissolve Fears - Technical concepts brought to you in a very approachable manner as well as a look at some of the most common fears, and what to do about them. Part Two: Create Your Own Moxie Mafia Group - Read about the birth of Moxie Mafia, and how you too can use the concepts to start a Moxie Mafia group. Listen to a sample recording of what you will find staring on page 46.
Part Three: 52 Weeks of Moxie - This is a comprehensive lesson plan for your group to study for the next 52 weeks. Each plan goes over preparation ideas, the discussion for the week, the actual work that should be done, as well as homework, and a closing thought. |
Week One - 31 Days to Facebook Fortune |
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Week Two - 31 Days to Facebook Fortune |
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Week Three - 31 Days to Facebook Fortune |
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Week Four - 31 Days to Facebook Fortune |
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| Week Five - Twitterville...In the Beginning | |
Week Six - Twitterville...Twitter Bootcamp |
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| Week Seven - Twitterville...Twitterquette | |
Week Eight - Twitterville...Tweet A Story For Me |
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| Week Nine - Email Gold Mine...Google Alerts | |
Week Ten - Free Business Tools That Work |
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| Week Eleven - Authority Through Authorship...The Plan | |
Week Twelve - Authority Through Authorship...The Resource Box |
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| Week Thirteen - Authority Through Authorship ...Reuse, Recycle & Re-purpose | |
Week Fourteen - 64 Topics To Write About & The Vase Exercise |
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| Week Fifteen - Personal Accountability Plans | |
Week Sixteen - The Right Six List |
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| Week Seventeen - Create A Blog | |
Week Eighteen - Support A Blog |
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| Week Nineteen - Advanced Facebook...Fan Pages | |
Week Twenty - Advanced Facebook ...Groups |
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| Week Twenty-One - LinkedIn...The Basics | |
Week Twenty-Two - LinkedIn ...Connecting |
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| Week Twenty-Three - LinkedIn ...Groups | |
Week Twenty-Four - LinkedIn ...Answers |
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| Week Twenty-Five - The Power Of PR | |
Week Twenty-Six - Tools That Save Time & Effort |
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| Week Twenty-Seven - Squidoo & Hub Pages | |
Week Twenty-Eight - Web Page Traffic Explained |
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| Week Twenty-Nine - Link Bait | |
Week Thirty - What's HOT? Besides The Stove... |
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| Week Thirty-One - Overloaded? | |
Week Thirty-Two - Eat That Frog |
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| Week Thirty-Three - Finding Industry Specific Social Media | |
Week Thirty-Four - What Is Your Business Story? |
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| Week Thirty-Five - Creative Ways To Use Social Media To Build A Following. | |
Week Thirty-Six - Check In or Are You Checking Out? |
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| Week Thirty-Seven - Yin Yang Yo-Yo | |
Week Thirty-Eight - Who's Following You...Who Are You Following? |
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| Week Thirty-Nine - Gathering Testimonials | |
Week Forty - Using Testimonials |
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| Week Forty-One - Blog Check In | |
Week Forty-Two - Pulling Strings |
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| Week Forty-Three - Pulling Strings | |
Week Four-Four - What's In A Name?e. |
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| Week Forty-Five - Google Your Way To Success | |
Week Forty-Six - Be A Local She-roe |
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| Week Forty-Seven - Your Voice - Their iPod | |
Week Forty-Eight - Hear It...See It! |
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| Week Forty-Nine - Faking Is Only For The Movies | |
Week Fifty - Reel Them In |
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| Week Fifty-One - Is It Time To Pitch? | |
Week Fifty-Two - Evaluating Returns |
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Moxie Mafia has over 12 individual reports of brand new material ...including the amazing series "Authority Through Authorship!" Including a recorded version of the 64 Topics To Write About exercise. And you'll get an amazing Social Sanity list that will help you navigate the murky waters of social media. These reports can be used to teach from, or copied and given to your Moxie Mafia Group. Just when you thought you would have to start making the stuff up, Moxie Mafia material will be there to fill in the gaps and make you the expert in your group!
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Setting Up Your First Blog - A 7 page report detailing the decisions that need to be made to set up a blog, and a check list for getting it done. |
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25 Free Business Tools I Couldn't Live Without - My swiss army knife of tools, both online and desktop applications. |
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Email Gold Mine - A 4 page tutorial on how to set up Google® Alerts, even some hints on what alerts to create. |
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The Twitterville Series - 23 Pages packed with everything from starting up your Twitter account, to customizing it's look. Knowing your Twitter etiquette is a section that can't be missed. |
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30 Days To Facebook Fortunes - 30 days worth of activities that will take you from setting up your Facebook account to explore the expansive Facebook world. |
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Authority Through Authorship - Finding your inner muse and become known as an expert in your field through authoring. |
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64 Topics To Write About - Never suffer writers block again...when you need to write a blog post, or a quick article, you will have plenty of topics to choose from. |
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Stop The Presses! - Take advantage of a freelance reporter that is divulging secrets of the press industry from his 20+ years as a writer and editor for various publications. |
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The Basics Of Copy - Writing to sell, this is by means not an exhaustive resource on writing copy, however it will get you started on your path. |
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Social Sanity - Actually deciding what social media makes sense could really be described as insanity. This comprehensive categorized list of social media sites will get you well on your way! |
Moxie Mafia is about making decisions in your business, in your personal life, where ever a decision needs to be made in order to move forward.
"It (Moxie Mafia) has made a wonderful difference in my life, both my personal life and my professional life...
Moxie has helped me focus on creating my image as SEDG, getting me on to the ins and outs of Facebook and Twitter, and all of the social marketing."
- Sally D'Agostino - Artist
SEDG on Facebook.com

Be one of the first 60 to order, you will be welcomed into our monthly virtual mastermind calls 'The Moxie Maven Report'.
You can brainstorm with successful business women from around the world!
You'll meet and interact with women entrepreneurs who've just entered social media, as well as those that are seasoned social media professionals.
This type of networking is priceless...These calls are normally by invitation only...
P.S. Social media specialists have valued this product well over $100.00, I'm ignoring their advice simply to get this product out to as many women as possible.
P.P.S. Remember, you get a 3-part book, 52 week lesson guide, that teaches women how to maximize their online impact.
P.P.P.S. The Moxie Maven bonus calls are limited to the first 60 people - brainstorm with like-minded business women.
P.P.P.P.S. Did I mention the 10 free bonuses are worth $238 all by themselves?